Search engine visibility
Where you appear in Google results for the queries that actually drive buying decisions in your market.
Share of Voice Research
Are your competitors winning customers before they even find you?
Every day, potential customers search Google, ask ChatGPT, browse social media, read articles and compare options online. The question is simple: when they look for solutions in your industry, do they find you, or your competitors?
Share of Voice research measures how visible your business is across the channels that influence buying decisions. We analyse search engines, AI assistants, online publications, social platforms and industry discussions to understand who owns the conversation in your market.
Why it matters
Visibility compounds into revenue.
01
Visibility
drives trust
02
Trust
drives consideration
03
Consideration
drives sales
If competitors appear more often than you in search results, AI recommendations, news articles and online discussions, they gain an advantage long before a customer reaches your website. Most businesses focus on traffic. The smartest businesses focus on visibility.
What we measure
Visibility across every channel that influences a decision.
AI visibility
How often you are surfaced and recommended across ChatGPT, Gemini, Claude and Perplexity.
Competitor mentions
Who is being talked about, how often, and how your market presence compares to theirs.
Publications & media
Coverage in industry publications, news articles and the outlets your customers read.
Content gaps
The topics, questions and keywords where competitors show up and you are missing.
Visibility trends
How your brand presence is moving over time, so you can see what is working and what is not.
What you’ll learn
A clear picture of where you stand.
- 01Which competitors dominate your market
- 02Where customers are discovering competing brands
- 03Which topics and keywords drive visibility
- 04Why competitors are outranking or outgrowing you
- 05What actions will increase your market presence fastest
Example reports
See a real Share of Voice ranking.
We have full top-10 rankings ready for these Icelandic markets. The data is available on request - pick one below and we’ll send it over.
Car Rentals in Iceland
Top 10 by Share of VoiceTire Brands in Iceland
Top 10 by Share of VoiceHotels in Iceland
Top 10 by Share of VoiceShare of Voice research
See who owns the conversation in your market.
Request an example Share of Voice report - and tell us your industry to get a snapshot of where you stand against your competitors.
What we research
Search enginesChatGPTGeminiClaudePerplexityIndustry publicationsSocial platformsCompetitor mentions