There are dozens of AI tools, and most companies waste weeks testing the wrong ones. This is a plain-English guide to the most common ones, what each is actually good for, and which fits how your business works. We help you choose, implement, and automate the right solutions, not chase the hype.
What is it
A conversational AI assistant that can write, research, analyse data, generate ideas, answer questions, and automate many knowledge-work tasks.
What it’s good for
Price
Best for
Businesses wanting an all-purpose AI assistant.
What is it
An AI assistant known for handling large documents, reports, contracts, and complex reasoning tasks with care and nuance.
What it’s good for
Price
Best for
Consultants, executives, legal teams, and researchers.
We are Iceland’s first Anthropic partner and build production systems on Claude.
What is it
Google's AI assistant, integrated directly with Workspace products such as Gmail, Docs, Sheets, and Drive.
What it’s good for
Price
Best for
Companies already heavily using Google Workspace.
What is it
An AI-powered search engine that combines live web search with conversational, cited answers.
What it’s good for
Price
Best for
People who spend hours searching Google every day.
What is it
Creates high-quality AI-generated images from text prompts, with a distinctive, art-directed look.
What it’s good for
Price
Best for
Marketing teams, designers, and creative agencies.
What is it
An AI-powered code editor that helps developers build, refactor, and ship software significantly faster.
What it’s good for
Price
Best for
Developers and software teams.
What is it
Adds AI capabilities directly inside the Notion workspace, turning notes and docs into structured knowledge.
What it’s good for
Price
Best for
Companies that need organised internal knowledge.
What is it
Connects applications together and automates workflows without writing any code.
What it’s good for
Price
Best for
Small and medium businesses looking for quick automation wins.
What is it
Generates realistic AI voices and speech across many languages and use cases.
What it’s good for
Price
Best for
Content creators and businesses using voice technology.
What is it
A visual workflow automation platform that connects hundreds of applications into multi-step processes.
What it’s good for
Price
Best for
Companies wanting more powerful automations than Zapier.
| Goal | Recommended tool |
|---|---|
| General AI assistant | ChatGPT |
| Deep research | Perplexity |
| Large documents | Claude |
| Google Workspace users | Gemini |
| AI images | Midjourney |
| Coding | Cursor |
| Process automation | Make or Zapier |
| Voice generation | ElevenLabs |
| Internal knowledge | Notion AI |
Whether it's ChatGPT, AI agents, content generation, workflows, customer support, research, or something weird, describe it below.
